Daniel Rouge Madsen has spent more than 35 years in the world's most demanding hospitality environments. He has a Michelin-star background, has worked in Relais & Châteaux hotels and restaurants, and has served the royal families of Europe. He has also been a pre-opening consultant for a hotel chain, helping new properties build their standards, teams and guest experience from day one.
That experience is not a credential on a wall. It is the foundation of everything House of Rouge brings to hotels, restaurants, and hospitality groups. Daniel has lived the standards, led the teams, and felt the weight of delivering excellence under pressure — night after night, guest after guest.
When you work with House of Rouge, you are not hiring a consultant who has read about hospitality. You are working with someone who has built it, led it, and transformed it — from the kitchen pass to the boardroom.
What's Included
Service Culture
We help you define, articulate, and embed a service culture that your team believes in — one that goes beyond scripts and checklists to create genuine hospitality from the inside out.
Staff Training
Practical, psychology-driven training that builds confidence, sharpens standards, and gives your team the tools to handle every guest interaction with care, skill, and consistency.
Guest Experience
We map and elevate every touchpoint of the guest journey — from first impression to final farewell — identifying the moments that matter most and making them unforgettable.
Standards
We establish clear, measurable standards across service, presentation, and communication — and build the systems to maintain them without constant management intervention.
Trusted By
Frequently Asked Questions
Who is this consulting for?
Hotels, restaurants, event venues, and hospitality groups that want to elevate their guest experience, strengthen their service culture, and build teams that perform to the highest standards — consistently.
How is House of Rouge different from other hospitality consultants?
Daniel Rouge Madsen brings 35 years of hands-on luxury hospitality experience — with a Michelin-star background, work in Relais & Châteaux hotels and restaurants, service to the royal families of Europe, and pre-opening consulting for a hotel chain. This is not theory. It is lived expertise, applied with psychological depth and genuine care for your people and your guests.
What does a typical engagement look like?
Every engagement is tailored. We begin with a discovery conversation to understand your challenges, culture, and goals. From there we design a program — whether that is a focused 3-day onsite deep dive, a 90-day transformation, or ongoing advisory — that fits your business and delivers measurable results.
How do we get started?
Book a call using the button on this page. We will have an honest conversation about where you are, where you want to go, and whether we are the right fit to help you get there.
Related Services
90-Day Program
Hospitality 90 Day Catalyst
A full 90-day transformation covering brand, marketing, operational excellence, and guest experience — built specifically for hospitality businesses.
Learn more →Intensive
3-Day Onsite Deep Dive
Three full days onsite with your team — observing, diagnosing, and building a clear action plan for transformation from the inside out.
Learn more →Ready to raise your standards?
Book a call with Daniel to talk about where your hospitality business is today — and where it could be.